OneTrip - Your online grocery store

OneTrip is an integrated platform for online commerce, marketing, and financing, designed specifically for independent grocers. Co-founded by Walid Baba-Moussa and Djalil Baba-Moussa, the company addresses one of the most pressing constraints facing local commerce in Quebec and Canada: the chronic labor shortage in the sector.

For Citadelle Capital, the founders' quantified positioning (the equivalent of three additional employees for an existing merchant) is not a marketing metaphor, but a calibrated response to a real economic constraint. Independent grocery remains a vast, under-digitized market that is sensitive to per-store profitability.

We support OneTrip in its rollout across Quebec and Canadian grocery stores, and in building a platform whose value grows with every merchant added.

To learn more about OneTrip and our portfolio, contact us.